Community Health Workers Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit has resources for community health workers who want to help increase confidence in and uptake of COVID-19 vaccines in the communities they serve. It includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
We’ll regularly update this toolkit, so please check back for new materials.
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
How to Talk to Your Community About COVID-19 Vaccines for Community Health Workers
Information on the vaccines and preventive measures for the target audience.
Talking Points for Community Health Workers
Guide for how to build vaccine confidence with the target audience.
Vaccine Confidence Presentation for Latino Audiences
Presentation about COVID-19 vaccines to help build vaccine confidence in Latino audiences.
Frequently Asked Questions About COVID-19 Vaccine Boosters
Answers to common questions about COVID-19 vaccine boosters.
Communicating With a General Audience About COVID-19 Vaccine Boosters
Talking points and tips for discussing COVID-19 vaccine boosters.
Email Template About COVID-19 Vaccine Boosters
Email template with placeholder language for organizations to inform audiences about COVID-19 vaccine boosters.
Enewsletter Article About COVID-19 Vaccine Boosters
Copy for organizations to include in their enewsletters or blogs to encourage readers to get their COVID-19 vaccine boosters.
Text Messages to Encourage Vaccine Booster Uptake
Text messages to use as-is or as inspiration for your own messages to encourage recipients to get their COVID-19 vaccine boosters.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
Protect Your Patients From Both COVID-19 and the Flu
Flyer for promoting the ability of vaccine providers to give a COVID-19 vaccine and a flu vaccine at the same time.
COVID-19 Vaccine Confidence for Community Health Workers
Flyer to encourage vaccination.
Tips to Slow the Spread of COVID-19 for Community Health Workers
Information on preventive measures.
Help Slow the Spread of COVID-19 for Community Health Workers
Information on preventive measures and vaccination.
Take Care of Yourself While You Take Care of Others for Community Health Workers
Information on preventive measures and vaccination to slow the spread and keep health care workers safe.
Protect Your Loved Ones by Getting a COVID-19 Booster
Poster for long term care facilities to encourage their residents to get booster shots.
Protect Your Staff and Residents With COVID-19 Boosters
Poster for long term care facilities to encourage their staff and residents to get booster shots.
Give Your COVID-19 Vaccination Protection a Boost
Poster for organizations to print and display to encourage people to get booster shots.
Get Your COVID-19 Vaccine Booster Shot Here
Poster for vaccine providers to print and display to encourage people to get booster shots.
Text, images, and animations, optimized to share on your social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
Social Media Posts for Community Health Workers
Three different social media posts that encourage adherence to preventive measures and vaccination.
Vaccine Confidence in Communities of Color
Dr. Alexa Mieses Malchuk, M.D. a bi-lingual (Spanish) family medicine practitioner shares her personal experience around increasing vaccine acceptance, especially in communities of color. Dr. Malchuk practices in Durham, North Carolina and is also an Assistant Professor of medicine at the University of North Carolina, Chapel Hill.
Social Media Posts for COVID-19 Vaccine Boosters
Social media messages for organizations to share to encourage people to get booster shots.
Booster Eligibility for Everyone 12 or Older
Static graphic explaining that everyone 12+ is eligible for a Pfizer booster 5 months after their second dose of the vaccine.