Community Health Workers Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit has resources for community health workers who want to help increase confidence in and uptake of COVID-19 vaccines in the communities they serve. It includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
We’ll regularly update this toolkit, so please check back for new materials.
Toolkit Materials
Informational Content
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
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Flipchart for Community Health Workers: The Importance of COVID Vaccines for Children 6 Months and OlderA digital flipchart in English for community health workers on COVID vaccines for children.
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How to Talk to Your Community About COVID-19 Vaccines for Community Health WorkersInformation on the vaccines and preventive measures for the target audience.
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Talking Points for Community Health WorkersGuide for how to build vaccine confidence with the target audience.
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Vaccine Confidence Presentation for Latino AudiencesPresentation about COVID-19 vaccines to help build vaccine confidence in Latino audiences.
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Frequently Asked Questions About Updated COVID-19 VaccinesAnswers to common questions about updated COVID-19 vaccines.
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Email Template About Updated COVID-19 VaccinesEmail template with placeholder language for organizations to inform audiences about updated COVID-19 vaccines.
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E-newsletter Article About Updated COVID-19 VaccinesCopy for organizations to include in their enewsletters or blogs to encourage readers to get their updated COVID-19 vaccines.
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Text Messages to Encourage Updated COVID-19 Vaccine UptakeText messages to use as-is or as inspiration for your own messages to encourage recipients to get their updated COVID-19 vaccines.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
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When Your Child Needs an Updated COVID VaccineFlyer for parents and guardians that explains when children need to get an updated COVID vaccine.
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COVID-19 Vaccine Confidence for Community Health WorkersFlyer to encourage vaccination.
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Help Slow the Spread of COVID-19 for Community Health WorkersInformation on preventive measures and vaccination.
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Protect Your Loved Ones by Getting Your Updated COVID-19 VaccinePoster for long-term care facilities to encourage their residents to get updated COVID-19 vaccines.
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Protect Your Staff and Residents With Updated COVID-19 VaccinesPoster for long -term care facilities to encourage their staff and residents to get updated COVID-19 vaccines.
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Update Your COVID-19 Vaccination ProtectionPoster for organizations to print and display to encourage people to get updated COVID-19 vaccines.
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Get Your Updated COVID-19 Vaccine HerePoster for vaccine providers to print and display to encourage people to get updated COVID-19 vaccines.
Social Media
Text, images, and animations, optimized to share on your social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
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Getting COVID While Pregnant Is Dangerous but COVID Vaccines Can Help Protect You and Your BabyA shareable social media image explaining that vaccinated during pregnancy is strongly recommended to protect you and your baby from serious illness due to COVID.
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Fast Facts: COVID Vaccines Do Not Affect FertilityShort video explaining that fertility problems are not a side effective of any vaccine, including the COVID-19 vaccines.
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Social Media Posts for Community Health WorkersDifferent social media posts that encourage adherence to preventive measures and vaccination.
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Vaccine Confidence in Communities of ColorDr. Alexa Mieses Malchuk, M.D. a bi-lingual (Spanish) family medicine practitioner shares her personal experience around increasing vaccine acceptance, especially in communities of color. Dr. Malchuk practices in Durham, North Carolina and is also an Assistant Professor of medicine at the University of North Carolina, Chapel Hill.
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Social Media Posts About Updated COVID-19 VaccinesSocial media messages for organizations to share to encourage people to get updated COVID-19 vaccines.
Video
Informational videos available on YouTube to watch and share online and on your social media accounts.
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Ask an Expert: If I'm Planning to Get Pregnant, Should I Get a COVID Vaccine?Video featuring Dr. Edith Bracho-Sanchez explaining that those planning a pregnancy should get a COVID-19 vaccine as it protects them and the baby.