Resources about COVID-19 Vaccinations for Children
Outreach resources for COVID-19 vaccinations for children. CDC recommends everyone age 6 months and older get a vaccine to help protect against COVID-19. Learn more about vaccinations for children at the CDC website.
Informational Content
We've created talking points with details on COVID-19 vaccinations for children ages 6 months and up to help with your outreach efforts.
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Talking Points for Pediatricians/Family Physicians
Talking points to help build vaccine confidence with parents/guardians of patients.
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Letter to Parents/Guardians of Patients About COVID-19 Vaccines Template
Letter template with placeholder language for pediatricians/family physicians to keep parents/guardians of patients informed about COVID-19 and vaccines.
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Text Messages for Pediatricians/Family Physicians to Encourage Vaccination
Use these text messages as is or as inspiration for your own messages to inform the parents/guardians of your patients about COVID-19 vaccines
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Communicating With Vaccine-Eligible Children and Parents
Talking points on children getting vaccinated and the vaccines in general.
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Frequently Asked Questions From Parents/Guardians About COVID-19 and the Vaccines
Answers to the top questions frequently asked by parents/guardians about COVID-19 and the vaccines.
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School Communities Toolkit
Resources for school district leaders, teachers, parent leaders, and school supporters to increase COVID-19 vaccine confidence, answer questions, and outline school guidance about COVID-19.
Campaign Ads
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Oath
Television advertisement featuring several heads of national medical organizations explaining why COVID-19 vaccines are safe for children and why they should get vaccinated (available in a 30 second and a 60 second version).
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Trust
Television advertisement featuring several heads of national medical organizations explaining why COVID-19 vaccines are safe for children and why they should get vaccinated (available in a 30 second and a 60 second version).
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I'm a Mom First - :30
Television advertisement featuring Dr. Nina Ford Johnson encouraging Black parents to vaccinate their children 5 and older.
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1 in 5 New COVID Cases Have Been in Kids - :15
Advertisement urging parents to vaccinate children 5 and over because 1 in 5 COVID cases since August have been in kids.
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Our Future: 5-11 COVID-19 Vaccines
Television advertisement announcing that children 5 and older are now eligible for a COVID-19 vaccine (available in a 30 second and a 15 second version).
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Irreplaceable 5+ COVID-19 Vaccines
Television advertisement announcing COVID-19 vaccine eligibility for children 5 and older (available in a 30 second and a 15 second version).
Posters & Flyers
We've created posters for vaccine providers serving multicultural audiences.
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Make Vaccine Shots Less Stressful and Painful for your Child
Infographic for parents and caregivers with tips on comforting their child before, during, and after their vaccine shot.
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Protect Your Child With a COVID-19 Vaccine
Posters for vaccine providers to print and display to encourage parents to vaccinate their children.
Social Media
Sharable messages to spread the word that everyone 6 months and up is eligible for a COVID-19 vaccine.
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Vaccine Eligibility Update for Children Under 5
Social media posts announcing the updated vaccine eligibility for children 6 months or older.
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Booster Eligibility Update for Children Ages 5-11
Social media graphic announcing the updated booster eligibility for children ages 5-11.
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Social Media Posts for Summer Activities
Social media toolkit to encourage parents to vaccinate their children so that they can safely enjoy summer activities. Toolkit also includes post for young adults.
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Vaccines Help Protect Your Child from COVID
A shareable social media image explaining that vaccines help protect children from serious illness and hospitalization due to COVID.
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Social Media Graphic Posts for Parents
Social media messages encouraging parents to vaccinate their children.
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1 in 5 COVID Cases Have Been in Children
A shareable social media image explaining that vaccines can prevent your child from getting COVID and may reduce their symptoms if they do get sick.
Video
Here are some videos for you to download and use in your outreach.
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Ask the Surgeon General: Are COVID Vaccines for Children Effective?
The U.S. Surgeon General, Dr. Vivek Murthy, explains that COVID vaccines help protect children against severe illness, hospitalization, and death.
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Ask the Surgeon General: Why Should I Get My Child Vaccinated?
The U.S. Surgeon General explains that children are at lower risk from COVID—but they still benefit from the added protection of COVID vaccines.
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Ask a Doctor: Why Do Children, Especially Black and Latinx Children, Need COVID-19 Vaccines?
Short video with pediatrician Dr. Rhea Boyd, explaining why children, especially Black and Latinx children, need to be vaccinated against COVID.
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Ask a Pediatrician: Should I Get My Child Vaccinated Against COVID?
Video featuring pediatricians, explaining that it's important to get our children vaccinated against COVID as soon as they are eligible.
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How Does a Booster Protect Me From COVID? -:45
Video explaining that you can expect to get stronger protection against COVID and severe illness from your booster shot.
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Ask a Doctor: Why Does My Child Need to Get a COVID Vaccine Booster?
Video featuring Dr. Jaime Fergie, the Director of Pediatric Infectious Diseases at Driscoll Children's Hospital in Texas, explaining why children need COVID boosters.
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Ask a Doctor: Is COVID Really a Threat for Kids?
In this video, Dr. Amy Edwards explains that COVID is a very real risk to all children, even those without underlying medical conditions.
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Ask a Doctor: Do I Really Need to Get My Child Vaccinated Against COVID?
Video featuring Dr. Ilan Shapiro explaining that 1 in 5 new COVID cases have been in kids and that vaccines can keep kids safe.
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COVID Vaccine Fast Facts: Vaccine Doses for Children
A short video explaining that even though kids under 12 get a smaller dose of a COVID vaccine, they get the same protection as vaccinated adults.
For Pediatricians
A range of superhero-themed posters, signage, and materials for hospitals and pediatricians to help make vaccination fun for families.
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Children’s Hospitals Toolkit
Creative resources for hospitals and pediatricians hosting clinics and events to vaccinate children 5 and older against COVID-19.
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Coloring Page
Coloring page to provide to children before and after vaccination.
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Vaccination Badge Sticker
2"x2" “Got my Superpower” post-vaccination badge sticker to provide to children once they’ve been vaccinated.
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Selfie Station
Selfie station design to encourage pre- and post-vaccination photos.