Pediatricians and Family Physicians Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit has resources for pediatricians and family physicians who want to help increase confidence in and uptake of COVID-19 vaccines among their patients and in the communities they serve. Developed in partnership with the American Academy of Pediatrics, it includes information from CDC and new, culturally tailored materials from the HHS COVID-19 Public Education Campaign and its team of multicultural experts.

We’ll regularly update this toolkit, so please check back for new materials.
Toolkit Materials
Informational Content
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
-
Talking Points for Pediatricians/Family Physicians
Talking points to help build vaccine confidence with parents/guardians of patients.
-
Letter to Parents/Guardians of Patients About COVID-19 Vaccines Template
Letter template with placeholder language for pediatricians/family physicians to keep parents/guardians of patients informed about COVID-19 and vaccines.
-
Text Messages for Pediatricians/Family Physicians to Encourage Vaccination
Use these text messages as is or as inspiration for your own messages to inform the parents/guardians of your patients about COVID-19 vaccines
-
Resources to Promote the COVID-19 Vaccine for Children & Teens
CDC resources for various audiences to promote COVID vaccines for children and teens.
-
FAQs about Consent for Minors | CDC
Answers to frequently asked questions about medical consent for vaccination.
-
Talking with Patients about COVID-19 Vaccination
Tips on how to apply motivational interviewing techniques in your conversations with vaccine-hesitant patients.
-
Pediatric Health Care Professionals Toolkit | CDC
A variety of resources to help pediatricians and other medical professionals who care for children answer parents’ and guardians’ questions about COVID-19 vaccination.
Posters & Flyers
-
COVID Vaccine Conversation Card for Parents/Guardians
Printable resource to share with the parents/guardians of patients to help build vaccine confidence.
-
Make Vaccine Shots Less Stressful and Painful for your Child
Infographic for parents and caregivers with tips on comforting their child before, during, and after their vaccine shot.
-
Protect Your Child With a COVID-19 Vaccine
Posters for vaccine providers to print and display to encourage parents to vaccinate their children.
-
Coloring Page
Coloring page to provide to children before and after vaccination.
-
Vaccination Badge Sticker
2"x2" “Got my Superpower” post-vaccination badge sticker to provide to children once they’ve been vaccinated.
-
Character Stickers
2"x2" “Got my Superpower” post-vaccination stickers to provide to children once they’ve been vaccinated.
Social Media
-
Social Media Graphic Posts About Vaccines for Kids 6 Months and Older
Social media posts to promote the availability of vaccines for children as young as 6 months.
-
Vaccines Help Protect Your Child from COVID
A shareable social media image explaining that vaccines help protect children from serious illness and hospitalization due to COVID.
-
Social Media Posts for Children's Hospitals
1x1 and 9x16 social media graphics to promote vaccination and vaccination events.
American Academy of Pediatrics Videos
-
Do You Like Unicorns?
Video encouraging parents/guardians with questions about the COVID vaccines for children to talk to their child’s doctor.
-
Deciding on the COVID-19 Vaccine
Video featuring a pediatrician, explaining why communities of color can trust the COVID vaccines and encouraging parents/guardians to talk to their child’s doctor if they have any questions.
-
The COVID-19 Vaccine Helps Communities
Video featuring a pediatrician, explaining why communities of color can trust the COVID vaccines and the importance of vaccination.
-
A Superhero Moment
Video encouraging parents/guardians to get their child caught up on all their recommended vaccinations.
Video
-
Ask a Doctor: Is COVID Really a Threat for Kids?
Video featuring Dr. Amy Edwards, explaining that COVID is a very real risk to all children, even those without underlying medical conditions.
-
Ask the Surgeon General: Why Should I Get My Child Vaccinated?
The U.S. Surgeon General explains that children are at lower risk from COVID—but they still benefit from the added protection of COVID vaccines.
-
Ask the Surgeon General: Are COVID Vaccines for Children Effective?
The U.S. Surgeon General, Dr. Vivek Murthy, explains that COVID vaccines help protect children against severe illness, hospitalization, and death.
-
Ask the Surgeon General: Should I Wait to Get My Child Vaccinated?
A video in which the U.S. Surgeon General urges parents to get their children vaccinated against COVID as soon as they're old enough.
-
Ask a Doctor: Why Do Children, Especially Black and Latino Children, Need COVID-19 Vaccines?
Short video with pediatrician Dr. Rhea Boyd, explaining why children, especially Black and Latino children, need to be vaccinated against COVID.
-
COVID Vaccine Fast Facts: Vaccines for Children 6 Months to 11 Years
A short video explaining that kids 6 months to 11 years get a COVID vaccine dose tailored for them, which helps protect them against serious illness due to COVID.
-
Ask the Surgeon General: Why Should I Get My Child Vaccinated?
The U.S. Surgeon General explains that children are at lower risk from COVID—but they still benefit from the added protection of COVID vaccines.
-
Ask the Surgeon General: Are COVID Vaccines for Children Effective?
The U.S. Surgeon General, Dr. Vivek Murthy, explains that COVID vaccines help protect children against severe illness, hospitalization, and death.
-
Ask a Doctor: What Would You Tell Parents Who Are Hesitant to Vaccinate Their Children Against COVID?
Video featuring Dr. Moira Szilagyi, president of the American Academy of Pediatrics, explaining why vaccination is the safest choice to protect children from COVID.
-
Ask a Doctor: What Would You Say to Parents Who Don’t Think COVID Is a Threat to Kids?
Video featuring Dr. Moira Szilagyi, president of the American Academy of Pediatrics, explaining the benefits of vaccinating your child against COVID.
-
Ask a Doctor: Tell Me About the COVID Vaccine Clinical Trials for Children
Video featuring Dr. Amy Edwards, a pediatrician, discussing pediatric trials for COVID vaccines.