Parents Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit has resources for organizations and individuals who want to help increase parents’ and guardians’ confidence in and uptake of COVID-19 vaccines for their children. It includes information from CDC and new, culturally tailored materials from the HHS COVID-19 Public Education Campaign and its team of multicultural experts.
We’ll regularly update this toolkit, so please check back for new materials.
Toolkit Materials
Informational Content
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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Family Vaccination Site PlaybookGuidance on how to organize, promote, and execute a family COVID-19 vaccination site.
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Frequently Asked Questions From Parents/Guardians About COVID-19 and the VaccinesAnswers to the top questions frequently asked by parents/guardians about COVID-19 and the vaccines.
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Tips to Share & Promote We Can Do This ResourcesIdeas to help promote the We Can Do This campaign resources.
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How to Talk About COVID-19 Vaccines with Parents and TeensRecommendations for having open and productive conversations about COVID-19 vaccination with parents and teens.
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Frequently Asked Questions About COVID-19 and AdolescentsAnswers to common questions about vaccine safety, effectiveness, side effects, variants, costs, and availability.
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Communicating With Vaccine-Eligible Children and ParentsTalking points on children getting vaccinated and the vaccines in general.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
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When Your Child Needs an Updated COVID VaccineFlyer for parents and guardians that explains when children need to get an updated COVID vaccine.
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Vaccination: The Best Way to Protect Your Child From Getting Very Sick With COVIDPoster to print and display to promote the availability of vaccines for children as young as 6 months
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Where to Get a COVID-19 Vaccine for Your ChildFlyer for promoting the availability of vaccines for children as young as 6 months.
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Make Vaccine Shots Less Stressful and Painful for Your ChildInfographic for parents and caregivers with tips on comforting their child before, during, and after their vaccine shot.
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Get a COVID-19 Vaccine TodayFlyer explaining 3 ways to find a nearby COVID-19 vaccine: online, by text message, or by phone.
Social Media
Text, images, and animations, optimized to share on your social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
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Social Media Graphic Posts for ParentsSocial media messages encouraging parents to vaccinate their children.