General Audience Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit contains resources for anyone who wants to help increase public confidence in and uptake of COVID-19 vaccines.
This toolkit includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
We’ll update this toolkit regularly, so please check back for new materials.
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
Facts About COVID-19 and the Vaccines
Facts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
Tips to Share & Promote We Can Do This Resources
Ideas to help promote the We Can Do This campaign resources.
How to Talk About COVID-19 Vaccines With Friends and Family
Tips on having open and productive conversations about COVID-19 vaccines with people you know.
What Vaccinated People Need to Know
Information about how to protect yourself and others from COVID-19 once you’re vaccinated.
Communicating With a General Audience
Talking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
What to Know About COVID Variants
Infographic that illustrates the importance of vaccination in light of new, more dangerous coronavirus variants spreading.