General Audience Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit contains communications materials for anyone who wants to help increase public confidence in and uptake of COVID-19 vaccines.
These materials convey information from CDC that has been tailored for a general audience by the HHS COVID-19 Public Education Campaign.
Toolkit Materials
Informational Content
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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How to Talk About COVID-19 Vaccines With Friends and FamilyTips on having open and productive conversations about COVID-19 vaccines with people you know.
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Communicating With a General AudienceTalking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
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COVID-19 Vaccine Disability Information and Access Line (DIAL)Information on how to access and use the Disability Information and Access Line (DIAL).
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Text Messages to Encourage People to Stay Up to Date With Their COVID VaccineText messages to use as-is or as inspiration for your own messages to encourage recipients to stay up to date with their COVID vaccines.
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How COVID-19 Vaccines WorkInfographic that summarizes how the COVID-19 vaccines protect people from the virus.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
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Keep Up Your COVID Vaccination ProtectionPoster for organizations to print and display to encourage people to stay up to date with their COVID vaccine.
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Stay Up to Date With Your COVID VaccineFlyer that encourages people to stay up to date with their COVID vaccine.
Social Media
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Social Media Posts About COVID-19 VaccinesSocial media messages for organizations to share to encourage people to stay up to date with their COVID vaccines.
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Social Media Graphic Posts for the LGBTQ+ CommunitySocial media posts to encourage preventive measures and vaccination for the LGBTQ+ community.