General Audience Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit contains communications materials for anyone who wants to help increase public confidence in and uptake of COVID-19 vaccines.
These materials convey information from CDC that has been tailored for a general audience by the HHS COVID-19 Public Education Campaign.
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
Facts About COVID-19 and the Vaccines
Facts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
How to Talk About COVID-19 Vaccines With Friends and Family
Tips on having open and productive conversations about COVID-19 vaccines with people you know.
Communicating With a General Audience
Talking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
COVID-19 Vaccine Disability Information and Access Line (DIAL)
Information on how to access and use the Disability Information and Access Line (DIAL).
Text Messages to Encourage People to Stay Up to Date With Their COVID Vaccine
Text messages to use as-is or as inspiration for your own messages to encourage recipients to stay up to date with their COVID vaccines.
How COVID-19 Vaccines Work
Infographic that summarizes how the COVID-19 vaccines protect people from the virus.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
Social Media Posts About COVID-19 Vaccines
Social media messages for organizations to share to encourage people to stay up to date with their COVID vaccines.
Social Media Graphic Posts for the LGBTQ+ Community
Social media posts to encourage preventive measures and vaccination for the LGBTQ+ community.