General Audience Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit contains resources for anyone who wants to help increase public confidence in and uptake of COVID-19 vaccines.
This toolkit includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
We’ll update this toolkit regularly, so please check back for new materials.
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
Key Things to Know About COVID-19
Information about vaccine safety, effectiveness (including against virus variants), costs, and availability.
Frequently Asked Questions About COVID-19
Answers to common questions about vaccine safety, side effects, effectiveness, variants, cost, and availability.
Tips to Share & Promote We Can Do This Resources
Ideas to help promote the We Can Do This campaign resources.
How to Talk About COVID-19 Vaccines With Friends and Family
Tips on having open and productive conversations about COVID-19 vaccines with people you know.
What Fully Vaccinated People Need to Know
Information about how to protect yourself and others from COVID-19 once you’re fully vaccinated.
Communicating With a General Audience
Talking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
Protect Yourself From Both COVID-19 and the Flu
Flyer for promoting the ability of people to get a COVID-19 vaccine and a flu vaccine at the same time.
Short videos about COVID-19 vaccines to watch, download, and share online.
Fast Facts About COVID Vaccines: Why Get a COVID-19 Vaccine?
Animated video providing facts about how COVID-19 vaccines work to recognize and fight the COVID virus.
Why Get A COVID-19 Vaccine? COVID Vaccines Help Protect You
Animated video providing facts about how COVID-19 vaccines work to protect you against the COVID virus.