COVID-19 Campaign Audience Approaches

The We Can Do This Campaign uses a science-based approach to motivate behavior change, evolving messages based on the latest scientific information and research. Messages are specially designed to reach diverse populations that are most likely to take action to protect their health and those disproportionately affected by COVID. Below are audience-specific overviews of the
We Can Do This approach to reach campaign audiences, including market research, key messages, partnerships and outreach, paid and earned media, and sample creative.

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Approach Documents