About the Campaign
The HHS COVID-19 Public Education Campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines and educate the public about the availability of COVID treatments while reinforcing basic prevention measures.
Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the Campaign helps the public make informed decisions about their health and COVID-19, including steps to protect themselves and their communities.
The effort is driven by communication science and provides tailored information for at-risk groups.
Strategy and Goals
This effort focuses on Americans who want to protect their health, and may have questions about the COVID-19 vaccines. We aim to:
- Explain how Americans can protect themselves from COVID-19.
- Strengthen public confidence in the vaccines so people have the science-based information they need to make decisions about getting vaccinated and get protection from the worst outcomes of COVID-19.
- Increase vaccine uptake by informing Americans about how and where to get vaccinated.
COVID-19 Community Corps
The Campaign is expanding its reach by engaging with a broad range of groups and individuals, including trusted community organizations, local leaders, and others sharing the goal of increasing vaccine confidence and uptake.
Public Education Activities
Our public education activities are organized around these themes:
- Building Vaccine Confidence: Information and resources to build confidence about the COVID-19 vaccines so people are ready to get vaccinated when it is time.
- Protecting the Nation: Fact based answers to common questions about vaccine development, safety, and effectiveness.