About the Campaign

The HHS COVID-19 public education campaign is a national initiative to increase public confidence in and uptake of COVID-19 vaccines while reinforcing basic prevention measures such as mask wearing and social distancing.

Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the campaign helps the public make informed decisions about their health and COVID-19, including steps to protect themselves and their communities.

The effort is driven by communication science and provides tailored information for at-risk groups.

About Campaign StrategyStrategy and Goals

This effort focuses on Americans who want to protect their health, but may have questions about the COVID-19 vaccines. We aim to:

  • Explain how Americans can protect themselves from COVID-19.
  • Strengthen public confidence in the vaccines so those who are hesitant will be more willing to consider vaccination
  • Increase vaccine uptake by informing Americans about how and where to get vaccinated

See full campaign background

Read about the strategy and approach to reaching campaign audiences

PartnersCOVID-19 Community Corps

The campaign is expanding its reach by engaging with a broad range of groups and individuals, including trusted community organizations, local leaders, and others sharing the goal of increasing vaccine confidence and uptake.

Learn about the COVID-19 Community Corps

About Campaign TimelinePublic Education Activities

Our public education activities are organized around three themes:

  • Slow the Spread: Basic prevention measures that should be taken while waiting for the vaccine
  • Building Vaccine Confidence: Information and resources to build confidence about the COVID vaccines so people are ready to get vaccinated or boosted when it is time
  • Protecting the Nation: Fact based, scientific information about vaccine development, safety, and effectiveness