Older Adults Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit has resources to help increase confidence in and uptake of updated COVID vaccines among older adults. It includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
We’ll regularly update this toolkit, so please check back for new materials.
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
Frequently Asked Questions About Updated COVID-19 Vaccines
Answers to common questions about updated COVID-19 vaccines.
Facts About COVID-19 and the Vaccines
Facts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
Coping With Stress and Staying Connected
Behavioral health care tips for the target audience.
Medicare Services and COVID-19
Information on which COVID-related services Medicare covers.
Questions to Ask Your Doctor About COVID-19 and Your Chronic Illness
Vaccine information for people with underlying medical conditions.
COVID-19 Vaccine Talking Points for Communicating With Older Adults
Guide for how to build vaccine confidence with the target audience.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
Get Your Updated COVID Vaccine
Flyer explaining the importance of getting an updated COVID-19 vaccine.
What to Know About COVID Variants
Infographic that illustrates the importance of vaccination in light of new, more dangerous coronavirus variants spreading.
Protect Your Staff and Residents With Updated COVID-19 Vaccines
Poster for long -term care facilities to encourage their staff and residents to get updated COVID-19 vaccines.
Protect Your Loved Ones by Getting Your Updated COVID-19 Vaccine
Poster for long-term care facilities to encourage their residents to get updated COVID-19 vaccines.
Update Your COVID-19 Vaccination Protection
Poster for organizations to print and display to encourage people to get updated COVID-19 vaccines.
High Risk Infographic
As you get older, your risk of being hospitalized for COVID-19 increases.
Text, images, and animations, optimized to share on your social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
Informational videos available on YouTube to watch and share online and on your social media accounts.
Stayin' - :15
Video encouraging people ages 50 and older to get an updated COVID vaccine.
Updated Vaccines Help Protect You - :15
Video explaining that getting COVID can be deadly if you are over 50 and have heart disease, but an updated COVID vaccine can help protect you.
Lower Your Risk of COVID Illness - :15
Video explaining that getting COVID can be deadly if you are over 50 and have diabetes, but an updated COVID vaccine can help protect you.
Television advertisement encouraging people ages 50 and older to get COVID treatment within days of their first symptoms (available in a 30 second and a 15 second version).
Campaign advertisement encouraging adults ages 50 and older to get an updated COVID vaccine.
4x More Likely - :15
Video encouraging people 50 and older to get an updated COVID vaccine as they are 4x more likely to die from COVID.
Help Protect Yourself - :15
Video encouraging people to get an updated vaccine to help protect themselves from COVID's worst outcomes.
Ask an Expert: Do the COVID Vaccines Cause Long-term Health Problems?
Video featuring the FDA's Dr. Peter Marks, explaining that COVID-19 vaccines may cause mild, short-term side effects, but long-term health problems are unlikely.