Older Adults Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit contains communications materials for organizations and individuals who want to help increase confidence in and uptake of COVID-19 vaccines among older adults.
These materials convey information from CDC that has been tailored for an older adult audience by the HHS COVID-19 Public Education Campaign.
Toolkit Materials
Informational Content
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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Questions to Ask Your Doctor About COVID-19 and Your Chronic IllnessVaccine information for people with underlying medical conditions.
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COVID-19 Vaccine Talking Points for Communicating With Older AdultsGuide for how to build vaccine confidence with the target audience.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
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Stay Up to Date With Your COVID VaccineFlyer that encourages people to stay up to date with their COVID vaccine.
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Protect Your Staff and Residents — Stay Up to Date With Your COVID VaccinePoster for long-term care facilities to encourage their staff and residents to stay up to date with their COVID vaccines.
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Protect Your Loved Ones — Stay Up to Date With Your COVID VaccinePoster for long-term care facilities to encourage visitors to stay up to date with their COVID vaccines.
Social Media
Text, images, and animations, optimized to share on your social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
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Know Your Risk Social GraphicsSocial media graphics for Facebook, Instagram, and Twitter about older adults’ risk for severe COVID-19.