Older Adults Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit has resources to help increase confidence in and uptake of updated COVID vaccines among older adults. It includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
We’ll regularly update this toolkit, so please check back for new materials.
Toolkit Materials
Informational Content
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
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Frequently Asked Questions About Updated COVID-19 VaccinesAnswers to common questions about updated COVID-19 vaccines.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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Coping With Stress and Staying ConnectedBehavioral health care tips for the target audience.
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Medicare Services and COVID-19Information on which COVID-related services Medicare covers.
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Questions to Ask Your Doctor About COVID-19 and Your Chronic IllnessVaccine information for people with underlying medical conditions.
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COVID-19 Vaccine Talking Points for Communicating With Older AdultsGuide for how to build vaccine confidence with the target audience.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
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Get Your Updated COVID VaccineFlyer explaining the importance of getting an updated COVID-19 vaccine.
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What to Know About COVID VariantsInfographic that illustrates the importance of vaccination in light of new, more dangerous coronavirus variants spreading.
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Protect Your Staff and Residents With Updated COVID-19 VaccinesPoster for long -term care facilities to encourage their staff and residents to get updated COVID-19 vaccines.
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Protect Your Loved Ones by Getting Your Updated COVID-19 VaccinePoster for long-term care facilities to encourage their residents to get updated COVID-19 vaccines.
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Update Your COVID-19 Vaccination ProtectionPoster for organizations to print and display to encourage people to get updated COVID-19 vaccines.
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High Risk InfographicAs you get older, your risk of being hospitalized for COVID-19 increases.
Social Media
Text, images, and animations, optimized to share on your social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
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Social Media Posts for Older AdultsSocial media messages encouraging older adults to stay up to date with their COVID vaccines.
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Know Your Risk Social GraphicsSocial media graphics for Facebook, Instagram, and Twitter about older adults’ risk for severe COVID-19.
Video
Informational videos available on YouTube to watch and share online and on your social media accounts.
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Stayin' - :15Video encouraging people ages 50 and older to get an updated COVID vaccine.
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Updated Vaccines Help Protect You - :15Video explaining that getting COVID can be deadly if you are over 50 and have heart disease, but an updated COVID vaccine can help protect you.
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Lower Your Risk of COVID Illness - :15Video explaining that getting COVID can be deadly if you are over 50 and have diabetes, but an updated COVID vaccine can help protect you.
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Can't WaitTelevision advertisement encouraging people ages 50 and older to get COVID treatment within days of their first symptoms (available in a 30 second and a 15 second version).
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At RiskCampaign advertisement encouraging adults ages 50 and older to get an updated COVID vaccine.
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4x More Likely - :15Video encouraging people 50 and older to get an updated COVID vaccine as they are 4x more likely to die from COVID.
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Help Protect Yourself - :15Video encouraging people to get an updated vaccine to help protect themselves from COVID's worst outcomes.
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Ask an Expert: Do the COVID Vaccines Cause Long-term Health Problems?Video featuring the FDA's Dr. Peter Marks, explaining that COVID-19 vaccines may cause mild, short-term side effects, but long-term health problems are unlikely.