Older Adults Toolkit
You can download, print, and share the materials in this toolkit however you like.
This toolkit has resources for organizations and people that want to help increase confidence in and uptake of COVID-19 vaccines among older adults. It includes information from CDC and new, culturally tailored materials from the HHS COVID-19 public education campaign and its team of multicultural experts.
We’ll regularly update this toolkit, so please check back for new materials.
Toolkit Materials
Informational Content
Answers to frequently asked questions, talking points, tips, and other science-based information about COVID-19 and the vaccines to use in your conversations and share in-person and through direct mailings, newsletters, emails, and social media accounts.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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Coping With Stress and Staying ConnectedBehavioral health care tips for the target audience.
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Medicare Services and COVID-19Information on which COVID-related services Medicare covers.
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Questions to Ask Your Doctor About COVID-19 and Your Chronic IllnessVaccine information for people with underlying medical conditions.
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COVID-19 Vaccine Talking Points for Communicating With Older AdultsGuide for how to build vaccine confidence with the target audience.
Posters & Flyers
Materials that combine text and graphics, optimized for printing and either posting or handing out.
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High Risk InfographicAs you get older, your risk of being hospitalized for COVID-19 increases.
Social Media
Text, images, and animations, optimized to share on your social media accounts, including Facebook, Instagram, Twitter, and LinkedIn.
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Facts About the COVID Vaccines Social GraphicsSocial media graphics for Facebook, Instagram, and Twitter with answers to four questions concerning the safety and efficacy of the COVID-19 vaccines.
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Know Your Risk Social GraphicsSocial media graphics for Facebook, Instagram, and Twitter about older adults’ risk for severe COVID-19.
Video
Informational videos available on YouTube to watch and share online and on your social media accounts.
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I Wear a Mask BecauseA testimonial video to encourage mask wearing to prevent the spread the COVID-19.
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How Vaccines Are DevelopedLearn how these and other vaccines are developed, tested, and authorized for use.