Communicating With a General Audience

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Talking points

Messages/tone that resonate with general audiences

  • Getting vaccinated will mean spending more time with loved ones and engaging with your community.
  • All the COVID-19 vaccines available for use in the United States are safe. Millions of people in the United States have received COVID-19 vaccines, and these vaccines will continue to undergo extensive safety monitoring. CDC recommends getting the vaccine as soon as you are eligible.
  • All available COVID-19 vaccines are highly effective at preventing severe illness, hospitalization, and death due to COVID-19.
  • To get the most protection from the vaccines, you need all the recommended doses for people your age.
  • If you’re 12 or older and vaccinated, you should get an updated vaccine to help protect against Omicron.
  • It doesn’t matter which COVID vaccine you got for your primary vaccination series (Pfizer-BioNTech, Moderna, Novavax, or Johnson & Johnson’s Janssen) or how many boosters you’ve already gotten; get your updated vaccine 2 months after your last dose.
  • If you recently had COVID, you should wait 3 months from when you got sick to get your updated vaccine.
  • People with compromised immune systems are less able to fight infections and may need additional vaccine doses.
  • COVID-19 spreads most commonly between people who are in close contact with one another. Vaccines offer you the best protection from COVID.
  • To protect yourself and your loved ones, both vaccinated and unvaccinated people should wear a well-fitting mask over your nose and mouth inside public places when the COVID risk to your community is high.
  • If you’re at higher risk of getting very sick from COVID, you can also protect yourself by:
    • Keeping at least 6 feet away from people who don’t live with you.
    • Avoiding crowds and poorly ventilated spaces.
    • Washing your hands often with soap and water for at least 20 seconds or using hand sanitizer with at least 60% alcohol if you don’t have soap and water.
  • COVID-19 vaccines can cause side effects in some people, but serious side effects are extremely rare. Most side effects go away on their own in a few days. The most common side effect is a sore arm at the injection site.
  • Safe COVID vaccines were developed quickly through use of a century of vaccine experience; technology that was new to vaccines but had been studied for two decades; a prototype coronavirus vaccine already in development at National Institutes of Health; and tens of thousands of volunteers for clinical trials that enabled rapid accumulation of data on safety and effectiveness. Simultaneous vaccine production and analysis of testing data also allowed vaccines to be shipped within days of FDA authorization.
  • The federal government is providing the vaccines free of charge to all people in the United States.
  • Everyone ages 6 months and older in the United States should get a COVID-19 vaccine. You have three ways to find vaccines near you:
    •  Go to
    • Text your ZIP code to 438829
    • Call 1-800-232-0233
  • Use credible, science-based information.
  • Acknowledge that it’s normal for people to have questions about the vaccines and that their questions matter.
  • Remind people that vaccines are another tool in the toolkit to protect themselves and loved ones.