Outreach Guide
New to vaccine outreach, or looking to make yours more effective? We’ve put together some tools and resources to help build and improve your COVID-19 vaccination outreach efforts. We also have a Tips to Print, Customize, and Share resource to help you on your way.
Resources
Get Started
What you need to know about vaccination to engage successfully, including information in multiple languages.
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Talking Points About Long COVIDTalking points to help people understand Long COVID and how vaccination offers protection.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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Communicating With a General AudienceTalking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
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How to Address COVID-19 Vaccine MisconceptionsA selection of resources to address vaccine misconceptions in your outreach.
Sharing Campaign Content
Short videos and social media posts to help you encourage vaccination and confront misinformation with your friends and communities.
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Social Media Posts About Long Term COVID-19 SymptomsSocial media assets noting the importance of getting vaccinated as long-term COVID-19 symptoms such as fatigue, brain-fog, and loss of taste can linger for months after recovery.
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Social Media Posts for School CommunitiesSocial media posts for use by school communities to encourage parents to get their children vaccinated ahead of the school year.
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Social Media Graphic Posts for ParentsSocial media messages encouraging parents to vaccinate their children.
Improving Your Outreach
Tips, tools, and key messages that can help inform and amplify your existing outreach efforts.
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Featured Topics & ResourcesThe topics you need to know about – and the materials to have – to help you build vaccine confidence and increase COVID-19 vaccination uptake in your communities.
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Updated CDC GuidanceInformation and data to help you and your communities understand CDC guidelines.
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Using Vaccines.gov in Your OutreachVaccines.gov (Vacunas.gov for Spanish-speaking audiences) is a one-stop website that helps people nationwide quickly find vaccination locations near them. It’s very easy to use – enter your ZIP code, view local providers, click to see their contact information, and either call or book your appointment online.