Outreach Guide
New to vaccine outreach, or looking to make yours more effective? We’ve put together some tools and resources to help build and improve your COVID-19 vaccination outreach efforts.
Getting Started
What you need to know about vaccination to engage successfully.
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Key Things to Know About COVID-19Information about vaccine safety, effectiveness (including against virus variants), costs, and availability.
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Communicating With a General AudienceTalking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
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How to Address COVID-19 Vaccine MisconceptionsA selection of resources to address vaccine misconceptions in your outreach.
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Get a COVID-19 Vaccine TodayFlyer explaining 3 ways to find a nearby COVID-19 vaccine: online, by text message, or by phone.
Addressing Specific Audiences
Resources – from toolkits to FAQs and posters & flyers – to help you address specific communities’ needs.
See all audience toolkits here
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Rural Community ToolkitResources for how to build vaccine confidence and promote preventive measures with rural communities.
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How to Talk About COVID-19 Vaccines with Parents and TeensRecommendations for having open and productive conversations about COVID-19 vaccination with parents and teens.
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Vaccine Confidence Presentation for Latino AudiencesPresentation about COVID-19 vaccines to help build vaccine confidence in Latino audiences.
Sharing Campaign Content
Short videos and social media posts to help you encourage vaccination and confront misinformation with your friends and communities.
See all social media posts here.
See all sharable videos here.
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Surgeon General Delta Variant Message - :3030 second video featuring U.S. Surgeon General Dr. Vivek Murthy, explaining how vaccination is more important than ever because of the new Delta variant.
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Social Media Messages to Encourage VaccinationA social media toolkit to share the message that people can find a COVID-19 vaccination location three ways: through vaccines.gov, text messaging, or phone.
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Ask a Sports Medicine Doctor: Why do young, healthy people need a COVID-19 vaccine?Video featuring Dr. Alex Diamond explaining why even young, healthy people should still get a COVID-19 vaccine, considering they are just as likely as older people to experience COVID-19 symptoms for months after they recover.
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96% of Doctors Have Been Fully Vaccinated Against COVID-1915-second animation stating that 96% of practicing doctors have been fully vaccinated against COVID-19.
Improving Your Outreach
Tips, tools, and key messages that can help inform and amplify your existing outreach efforts.
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Tips to Share & Promote We Can Do This ResourcesIdeas to help promote the We Can Do This campaign resources.
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Updated CDC GuidanceInformation and data to help you and your communities understand CDC Guidelines
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Using Vaccines.gov in Your OutreachVaccines.gov (Vacunas.gov for Spanish-speaking audiences) is a one-stop website that helps people nationwide quickly find vaccination locations near them. It’s very easy to use – enter your ZIP code, view local providers, click to see their contact information, and either call or book your appointment online.
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COVID-19 Vaccines: How Do We Know They Are Safe?Animated video explaining how COVID-19 vaccines were developed so quickly while still meeting the highest standards of safety.
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COVID-19 Vaccine Hesitancy in Your CommunityTo make your COVID-19 vaccination outreach more efficient, you can use this map to see where people may be more hesitant about getting vaccinated.