Outreach Guide
New to vaccine outreach, or looking to make yours more effective? We’ve put together some tools and resources to help build and improve your COVID-19 vaccination outreach efforts.
Getting Started
What you need to know about vaccination to engage successfully.
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Give Your COVID-19 Vaccination Protection a BoostPoster for organizations to print and display to encourage people to get booster shots.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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Communicating With a General AudienceTalking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
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How to Address COVID-19 Vaccine MisconceptionsA selection of resources to address vaccine misconceptions in your outreach.
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Get a COVID-19 Vaccine TodayFlyer explaining 3 ways to find a nearby COVID-19 vaccine: online, by text message, or by phone.
Addressing Specific Audiences
Resources – from toolkits to FAQs and posters & flyers – to help you address specific communities’ needs.
See all audience toolkits here
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Parents ToolkitA toolkit for parents with resources about COVID-19 vaccinations for children.
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COVID-19 Vaccine Speaker Guide for Community-Based OrganizationsThis guide provides background information and resources on how to invite professionals to speak to your community about COVID-19 vaccines.
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How to Talk About COVID-19 Vaccines with Parents and TeensRecommendations for having open and productive conversations about COVID-19 vaccination with parents and teens.
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Vaccine Confidence Presentation for Latino AudiencesPresentation about COVID-19 vaccines to help build vaccine confidence in Latino audiences.
Sharing Campaign Content
Short videos and social media posts to help you encourage vaccination and confront misinformation with your friends and communities.
See all social media posts here.
See all sharable videos here.
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COVID-19 Survivor Story: Terrell - :30Testimonial featuring COVID-19 survivor, Terrell, describing his experience with COVID and urging everyone to get vaccinated as soon as they can.
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Ask the Surgeon General: Can the COVID Vaccine Prevent Infection and Hospitalization in Children?Video featuring the U.S. Surgeon General, Dr. Vivek Murthy, explaining that vaccinated children are much less likely to get COVID and to need hospital care if they do get COVID.
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Omicron Messages – Social Media PromotionSocial Media Content for Agency Principals / Stakeholders
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Ask a Doctor: Do the COVID-19 Vaccines Change Your DNA?40-second video featuring Dr. Janice Blanchard explaining how COVID-19 vaccines help your body build immunity and protect you without affecting your DNA.
Improving Your Outreach
Tips, tools, and key messages that can help inform and amplify your existing outreach efforts.
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Text Messages to Encourage Vaccine Booster UptakeText messages to use as-is or as inspiration for your own messages to encourage recipients to get their COVID-19 vaccine boosters.
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Outreach Resources to Reach Students, Teens, Parents, and Young AdultsA list of resources, by audience, to inform outreach efforts to Students, Teens, Parents, and Young Adults.
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Featured Topics & ResourcesThe topics you need to know about – and the materials to have – to help you build vaccine confidence and increase COVID-19 vaccination uptake in your communities.
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Tips to Share & Promote We Can Do This ResourcesIdeas to help promote the We Can Do This campaign resources.
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Updated CDC GuidanceInformation and data to help you and your communities understand CDC Guidelines
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Using Vaccines.gov in Your OutreachVaccines.gov (Vacunas.gov for Spanish-speaking audiences) is a one-stop website that helps people nationwide quickly find vaccination locations near them. It’s very easy to use – enter your ZIP code, view local providers, click to see their contact information, and either call or book your appointment online.