New to vaccine outreach, or looking to make yours more effective? We’ve put together some tools and resources to help build and improve your COVID-19 vaccination outreach efforts.
What you need to know about vaccination to engage successfully.
Key Things to Know About COVID-19
Information about vaccine safety, effectiveness (including against virus variants), costs, and availability.
Communicating With a General Audience
Talking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
How to Address COVID-19 Vaccine Misconceptions
A selection of resources to address vaccine misconceptions in your outreach.
Get a COVID-19 Vaccine Today
Flyer explaining 3 ways to find a nearby COVID-19 vaccine: online, by text message, or by phone.
Addressing Specific Audiences
Resources – from toolkits to FAQs and posters & flyers – to help you address specific communities’ needs.
See all audience toolkits here
Rural Community Toolkit
Resources for how to build vaccine confidence and promote preventive measures with rural communities.
How to Talk About COVID-19 Vaccines with Parents and Teens
Recommendations for having open and productive conversations about COVID-19 vaccination with parents and teens.
Vaccine Confidence Presentation for Latino Audiences
Presentation about COVID-19 vaccines to help build vaccine confidence in Latino audiences.
Sharing Campaign Content
Short videos and social media posts to help you encourage vaccination and confront misinformation with your friends and communities.
See all social media posts here.
See all sharable videos here.
Surgeon General Delta Variant Message - :30
30 second video featuring U.S. Surgeon General Dr. Vivek Murthy, explaining how vaccination is more important than ever because of the new Delta variant.
Ask a Sports Medicine Doctor: Why do young, healthy people need a COVID-19 vaccine?
Video featuring Dr. Alex Diamond explaining why even young, healthy people should still get a COVID-19 vaccine, considering they are just as likely as older people to experience COVID-19 symptoms for months after they recover.
96% of Doctors Have Been Fully Vaccinated Against COVID-19
15-second animation stating that 96% of practicing doctors have been fully vaccinated against COVID-19.
Improving Your Outreach
Tips, tools, and key messages that can help inform and amplify your existing outreach efforts.
Featured Topics & Resources
The topics you need to know about – and the materials to have – to help you build vaccine confidence and increase COVID-19 vaccination uptake in your communities.
Tips to Share & Promote We Can Do This Resources
Ideas to help promote the We Can Do This campaign resources.
Updated CDC Guidance
Information and data to help you and your communities understand CDC Guidelines
Using Vaccines.gov in Your Outreach
Vaccines.gov (Vacunas.gov for Spanish-speaking audiences) is a one-stop website that helps people nationwide quickly find vaccination locations near them. It’s very easy to use – enter your ZIP code, view local providers, click to see their contact information, and either call or book your appointment online.
COVID-19 Vaccines: How Do We Know They Are Safe?
Animated video explaining how COVID-19 vaccines were developed so quickly while still meeting the highest standards of safety.
COVID-19 Vaccine Hesitancy in Your Community
To make your COVID-19 vaccination outreach more efficient, you can use this map to see where people may be more hesitant about getting vaccinated.