Outreach Guide
New to vaccine outreach, or looking to make yours more effective? We’ve put together some tools and resources to help build and improve your COVID-19 vaccination outreach efforts. We also have a Tips to Print, Customize, and Share resource to help you on your way.
Get Started
What you need to know about vaccination to engage successfully, including information in multiple languages.
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Updated COVID Vaccines ToolkitOutreach resources explaining eligibility for updated COVID vaccines.
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Update Your COVID-19 Vaccination ProtectionPoster for organizations to print and display to encourage people to get updated COVID-19 vaccines.
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Facts About COVID-19 and the VaccinesFacts about vaccine safety, side effects, effectiveness, variants, cost, and availability.
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Communicating With a General AudienceTalking points with key messages on COVID-19 vaccination, plus how to deliver them effectively.
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How to Address COVID-19 Vaccine MisconceptionsA selection of resources to address vaccine misconceptions in your outreach.
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Get a COVID-19 Vaccine TodayFlyer explaining 3 ways to find a nearby COVID-19 vaccine: online, by text message, or by phone.
Addressing Specific Audiences
Resources – from toolkits to FAQs and posters & flyers – to help you address specific communities’ needs.
See all audience toolkits here
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General Audience Toolkit — Traditional ChineseInformation and materials about COVID-19 vaccines for partners to share in their community.
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Parents ToolkitA toolkit for parents with resources about COVID-19 vaccinations for children.
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COVID-19 Vaccine Speaker Guide for Community-Based OrganizationsThis guide provides background information and resources on how to invite professionals to speak to your community about COVID-19 vaccines.
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How to Talk About COVID-19 Vaccines with Parents and TeensRecommendations for having open and productive conversations about COVID-19 vaccination with parents and teens.
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Vaccine Confidence Presentation for Latino AudiencesPresentation about COVID-19 vaccines to help build vaccine confidence in Latino audiences.
Sharing Campaign Content
Short videos and social media posts to help you encourage vaccination and confront misinformation with your friends and communities.
See all social media posts here.
See all sharable videos here.
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Help Protect Yourself - :15Video encouraging people to get an updated vaccine to help protect themselves from COVID's worst outcomes.
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Social Media Posts About Updated COVID-19 VaccinesSocial media messages for organizations to share to encourage people to get updated COVID-19 vaccines.
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Social Media Posts About Long Term COVID-19 SymptomsSocial media assets noting the importance of getting vaccinated as long-term COVID-19 symptoms such as fatigue, brain-fog, and loss of taste can linger for months after recovery.
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Ask a Doctor: Do the COVID-19 Vaccines Change Your DNA?40-second video featuring Dr. Janice Blanchard explaining how COVID-19 vaccines help your body build immunity and protect you without affecting your DNA.
Improving Your Outreach
Tips, tools, and key messages that can help inform and amplify your existing outreach efforts.
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Text Messages to Encourage Updated COVID-19 Vaccine UptakeText messages to use as-is or as inspiration for your own messages to encourage recipients to get their updated COVID-19 vaccines.
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Outreach Resources to Reach Students, Teens, Parents, and Young AdultsA list of resources, by audience, to inform outreach efforts to Students, Teens, Parents, and Young Adults.
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Featured Topics & ResourcesThe topics you need to know about – and the materials to have – to help you build vaccine confidence and increase COVID-19 vaccination uptake in your communities.
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Tips to Share & Promote We Can Do This ResourcesIdeas to help promote the We Can Do This campaign resources.
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Updated CDC GuidanceInformation and data to help you and your communities understand CDC guidelines.
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Using Vaccines.gov in Your OutreachVaccines.gov (Vacunas.gov for Spanish-speaking audiences) is a one-stop website that helps people nationwide quickly find vaccination locations near them. It’s very easy to use – enter your ZIP code, view local providers, click to see their contact information, and either call or book your appointment online.